Wednesday, October 22, 2008

Successful Email Marketing - How It's Done: Intro

How can you maximize the chances of getting a decent response from your email campaign?
Follow my simple rules and your email campaign should be successful right from the beginning.
Let's start with definition of email marketing.

Email marketing is, as the name implied, the use of email in marketing communications.

Generally, email marketing is used to refer to:
  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • Placing your marketing messages or advertisements in emails sent by other people